“Most of us don't love the idea of steering meetings, but they were essential for this project. At Forever New, the senior people were in those meetings, including the founder, asking questions and challenging the team.”

Rob and Andrew, Convert Digital · Add To Cart: Australia’s eCommerce Show · Forever New Went Global on Shopify by Building as Little as Possible with Convert Digital | #679

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What was described

run regular steering meetings with senior people, including the founder, to surface bad news early

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