“Tell me about how you’ve actually driven attendance in this post-COVID world… situational questions… stronger than quick answers”

“If nothing was really happening, I would ask a question to see what they would say... I would chime in from off camera.”

“You just go, how many people are in the market? how many garage door needs do they have? you just ask some simple question that it's going to tell you whether it's a good market to go into or not.”

“I start every class with what I call question role, which is a way to take attendance by having students answer the same question and typically these questions are low or no stakes.”

“Write down the five questions customers ask you most often. Then look at your website. Are those questions answered? Clearly somewhere a customer would actually see them?”