“I produced a bunch of Claude skills that speak as our brand. We've got a positioning skill. We've got a copy editing skill. We've got a logo usage skill.”

Sabrina Devalder, SVP of Product Marketing and Revenue Enablement at Cinch · B2B Marketing Futures · E166: Is Brand the Last Moat? What's Left When AI Commoditizes Everything Else

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What was described

built a set of Claude skills for brand voice, positioning, copy editing, and logo usage

Said nearby on the same subject

“I created my brand strategist agent or backup elena the we use that agent uses claude but i fed it frameworks that i believe for positioning books that i had”
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Prachi Gore
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“We took like 30 or 40,000 of her copy edits and turned it into a skill that whenever, like before she sees a piece, you just at the every agent, you're like, do a Kate pass on this.”
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Said on The Nathan Barry Show
How they work 30 or 40,000 Share this moment
“We built a set of workbooks ... formulas ... people can copy them for themselves ... start off by making their five-year plan”
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Said on Growing For Market Podcast
“There’s basically going to be only one person responsible for all the copy everywhere. Claude is going to be writing the copy.”
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