“My campaign basically is Gen Z. My campaign manager is Gen Z. My comms director is Gen Z. ... letting them help take the lead in how they want to carry that message to their peers.”
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Said on WSJ What’s News
Mauricio Cardinal · AI & Marketing for Home Service Pros · Meta Just Passed Google. Here's What That Means for Contractors.
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cited example lead costs from Meta campaigns
$30-$50 per lead (and a $21,000 figure mentioned)
“My campaign basically is Gen Z. My campaign manager is Gen Z. My comms director is Gen Z. ... letting them help take the lead in how they want to carry that message to their peers.”
“We've recently changed up our marketing agency, who's doing some meta ads for us now... it's been a game changer... good quality leads and a good volume... we've got work until around April next year”
“In the beginning I was the sole lead source because it was free I would promote it and we would generate leads and now we had a customer acquisition cost of zero”
“Warranty terms… total cost of ownership… speed and lead time… financing options… give them proof points they can repeat.”
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