The Marketing Millennials · How Brands Stay Distinct in the Age of AI with Anthony Reeves, Author of Eat the Donkey | Ep. 450
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test 10 to 15% of the marketing budget on content, media, and platform experiments
10-15%
“You'll always be going to spend more in a market on a new market than you do in an existing market… 15 to 20 percent for marketing in the new market… goal is to get your marketing somewhere around 10 percent or under.”
“NVIDIA spot market notional is $1-3 trillion annually. Divertis market is 10-15×, so we look at $30 trillion potentially.”
“We try to keep it around 8 to 10% for most of our businesses… we take their marketing budget down when we need to get them more efficient with their calls.”
“Remove the dates because you're not going to be drawing on that research... focus on the last 10 to 15 years of experience”
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