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“We try to keep it around 8 to 10% for most of our businesses… we take their marketing budget down when we need to get them more efficient with their calls.”
Jason Fox · AI & Marketing for Home Service Pros · What Operator-Led Private Equity Looks for Before It Buys
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What was described
Keep marketing spend at 8-10% of top-line revenue, adjusting down when call efficiency is low
8-10% of revenue
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