“Our CEO stands up… we used him to kind of reactivate our Call It Out campaign… Slido running in the background… someone reported, we responded, they said ‘fantastic’”

“Once a dog has mastered everything ... the instructor will wear a blindfold during daily walks. If the dog performs without any incidents, it moves on to a wider variety of public settings.”

“She's ringing out clients during the build, just getting some feedback... people are maybe more inclined to open up on a phone call to someone else rather than while on site”

“We kind of used the public existing campgrounds, which were public data, as a way to bootstrap supply.”

“We launched in tandem a call it out campaign, plaster posters up everywhere with people's names… we had a surge… created an opportunity for people to safely raise concerns”