“We have our email list as our sources of traffic… paid ads direct… unspeakable video clips.”
♫
Said on The Game with Alex Hormozi
Masters of Scale · Building a marketplace from scratch, with Hipcamp founder Alyssa Ravasio
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
Used publicly available campground data as an initial supply source before adding private-land listings.
“We have our email list as our sources of traffic… paid ads direct… unspeakable video clips.”
“The data must be accurate, complete, and traceable back to the source to allow us to do source data verification.”
“Our data is showing that ad costs are down by 40%... Now is an ideal time to expand your audience and build your list.”
“Before they spend a single dime on new ads, they enforce basic data hygiene, like using UTM parameters… you can look at that breadcrumb and trace it all the way back.”
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