“Jordan Gall… recalled paying monthly for abandoned cart software… the software was bad… he started CartHook, abandoned cart software with a better user experience.”

Startups For the Rest of Us · Episode 854 | How to Find Startup Ideas (Sneak Peek Chapter from My New Book)

Play from 20:32
20:32

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What was described

Identified the abandoned-cart software he paid for each month, judged its UX as bad, and built CartHook - a better abandoned-cart email tool - then later added post-purchase upsells

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“We have our email list as our sources of traffic… paid ads direct… unspeakable video clips.”
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“I made a decision to send him a cold email… I said something along the lines of… Two months later, he finally found time to meet with me.”
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Said on Prof G Markets
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“I did like a $2,500 initial lump sum. And then it ended up being converted into a $1,500 a month retainer. Three years later, I still have him as a client.”
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Simon Bergeron
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