“Programmatic advertising… advertisers who just want to reach particular kinds of audience… buying audiences in big buckets of content.”
♫
Said on Freakonomics Radio
Ross Hudgens · Startups For the Rest of Us · Episode 853 | How to Become the SaaS That AI Recommends
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build a subreddit for the product and run paid Reddit ads to attract customers where the audience already congregates
“Programmatic advertising… advertisers who just want to reach particular kinds of audience… buying audiences in big buckets of content.”
“Our data is showing that ad costs are down by 40%... Now is an ideal time to expand your audience and build your list.”
“I went on to, and I'm sure your audience knows about this, Meta's Ad Library... noticed that one of their top-selling products had 3/4 of the variants sold out”
“I pre-sold 10 customers. We're building that product.”
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