“Cost him $320 to start… and he had 100 customers in three months, which is insane growth in a very saturated market.”
♫
Said on The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
“Focus on spending money strategically, even in a very small geography, to understand how much it takes to actually move that customer to an action”
Jim Cobb · Entrepreneurs on Fire · Building Brands That Last: How Understanding Customer Psychology Creates Business Growth with Jim Cobb
Play from 12:21
12:21
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
Start branding spend in a very small geographic area, measure how much it costs to move a customer to a transaction, retain those earnings, then expand to larger markets
Said nearby on the same subject
“I started establishing a newsletter, building a database. I guess you had a small database. I did to start. Very small. Very small. Yeah. But I guess like you say, when it's word of mouth, even if you've got 30 people on that database.”
SM
Sarah Meikle
The SME Stream ·
“I track some of the worst performing areas… then I see the pain threshold… when days on market start to fall I start calling agents”
TH
Todd Hunter
Australian Property Investor ·
“If they get 30 more customer reviews this month they’ll get four or five new customers… you can start with one-off projects then think about a retainer”
OZ
Omar Zinhome
Financial Audit ·
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