“Move that to the body of the actual post before you promote it, because now you're paying for reach, that link in the post isn't going to hurt your reach anyway”
♫
Said on The Dave Gerhardt Show (from Exit Five)
The Marketing Millennials · How to Develop Marketing Taste with Amanda Natividad, VP of Marketing at SparkToro
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tested LinkedIn posts without a link and measured reach compared to posts with a link
3x to 9x
“Move that to the body of the actual post before you promote it, because now you're paying for reach, that link in the post isn't going to hurt your reach anyway”
“I do a weekly post within those... I’ll add a link that goes to our funnel... I’m tracking the lead coming in from there.”
“No, scheduling a post is not going to hurt its reach. I schedule posts all the time.”
“…reached out to Dr. Richard Bedlack… now he's our medical advisor. We've done great posts, collaborative posts. That's really moved the needle.”
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