“We run them through what we called a studio suite so that they're trained so that they can operate at our speed, but also create the type of content for property that we know will grab the most attention”

“I slowly trained this project ... nicknamed Eddie, the editor ... ended up with a 16-page instruction manual ... Eddie read my book 30 to 40 times ... we produced 2,500 pages of back and forth.”

“We have in-house photographers and videographers. They're, they're drone pilots. Cool. They're certified to use the Matterport 3D”

“She tasked me with a project that I really, really enjoyed, which was creating some co-pilot trainings for the senior executives to review and then to eventually be rolled out to their respective teams.”

“Run three or four of those a year, you could take that content, repurpose it into blog content, drip email content, PDF report contents, video content, podcast content”