“I have everybody write down their two or three most stressful thoughts… you'll see 9,000 hands out of 10,000 raising their hand for like 90% of these.”

“Write out your thoughts… leave a line blank after every thought and now write out the next thought which you would say to your friend.”

“Write down the five questions customers ask you most often. Then look at your website. Are those questions answered? Clearly somewhere a customer would actually see them?”

“I’d write them up, do like a first draft… then I thought, okay, if I can, I need a nice little sampling in each of these categories.”

“Have them make use of the reading, have them try to make sense of the reading, have them talk to their peers about what they think the most important aspect of the reading is, I will show them that actually if I do the reading, not only will I get whatever benefits I get from reading, but I'll get the...”