Odd Lots · David Byrne Explains How Forgotten Ideas Come Back to Life
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Wrote first drafts of candidate Sleeping Beauties, then categorized them and selected a representative sample from each category for the book
“We basically wrote a list down of the best entrepreneurs in beauty that we could think of and approached every single one of them and just went, would you help donate some time and give your insight, feedback and experiences? And pretty much every one of them said yes.”
“…if I'm representing one brand in that category, I can't represent… a competitor brand… you end up with a real relationship that's meaningful… it converts much more significantly for the brand.”
“Draw a circle in the center of that sheet of paper... that big circle ... is everything that does happen, ... then within that circle, there's another circle represents the moral will of God... then another circle represents wisdom... then a small dot represents the individual will”
“We talk about first principle search… what's the problem to be solved?… then we use that lens with candidates.”
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