“Programmatic advertising… advertisers who just want to reach particular kinds of audience… buying audiences in big buckets of content.”
♫
Said on Freakonomics Radio
“Wright claimed that this all meant the company could turn a profit on an episode with fewer than 20 listeners.”
Shell Game · Episode 2: Hear What Matters
Play from 8:42
8:42
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
sold advertising across the aggregate audience of thousands of AI-generated shows
profit possible with fewer than 20 listeners per episode
Said nearby on the same subject
“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”
CM
Claire Murphy
The Solo Bureau ·
“The Guardian and I did a swap over of promo… advertising on each other's shows is actually really important”
CM
Claire Murphy
The Solo Bureau ·
“Came across an advertisement for to be an apprentice therapist at community housing and therapy… that was quite a fortuitous life-changing meeting”
KB
Kate Brown
The Secure Start® Podcast ·
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