“If we had come up with more of, let's say, a quarterly program, that would have changed a whole number of things… a larger percentage of your customers coming from a recurring revenue stream.”

Jim Fitzgerald · Built to Sell Radio · Ep 567 Rejected at 4x, Sold for 8 Figures: The Growth Mistake That Nearly Cost Jim Fitzgerald Half His Exit

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What was described

shifted from one-off mail campaigns to a quarterly recurring-revenue program for clients

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