“Define… at-risk words… co-create together this red-yellow-green system… we’re not gonna be alarmed because you already defined…”

Ashley Gross · Punk CX: Customer Experience Insights with Adrian Swinscoe · Measuring what matters in enterprise AI - Interview with Ashley Gross of The Alliance

Play from 23:27
23:27

Audio streams from the publisher’s own feed. Verbatim does not host or copy it.

What was described

Co-created a red-yellow-green taxonomy of at-risk words/phrases with sales and CS teams to define health signals

Said nearby on the same subject

“Start with a voice analysis. Dump your last 10 posts into a tool, and see what words or phrases you overuse.”
EC
Emily Carter
AI & Marketing Growth Show ·
How they work Share this moment
“Our approach was really, let's upfront quantify the opportunity for health systems... we also contractually go at risk”
♫
Said on TBPN
How they work Share this moment
“Caples swapped the word for Now, the word fix, for the word repair, and sales doubled instantly.”
♫
Said on Under the Influence with Terry O'Reilly
Why it worked sales doubled instantly Share this moment
“The worst words you can ever hear… ‘I think you’re all wrong’… a much more positive way of phrasing a question.”
♫
Said on Grit in the Boardroom - Executive Interviews on Corporate Governance and Risk Management
How they work Share this moment

Moments like this, every Monday

The strongest new moments on your topics, in the speakers' own words. Free for three topics.

No card. No password. One-click unsubscribe.

Track a competitor?

Pro watches up to 25 names or phrases and emails you the morning after they are said.

See Pro, $29 a month

Verbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.