“Start with a voice analysis. Dump your last 10 posts into a tool, and see what words or phrases you overuse.”
EC
Emily Carter
AI & Marketing Growth Show ·
Ashley Gross · Punk CX: Customer Experience Insights with Adrian Swinscoe · Measuring what matters in enterprise AI - Interview with Ashley Gross of The Alliance
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Co-created a red-yellow-green taxonomy of at-risk words/phrases with sales and CS teams to define health signals
“Start with a voice analysis. Dump your last 10 posts into a tool, and see what words or phrases you overuse.”
“Our approach was really, let's upfront quantify the opportunity for health systems... we also contractually go at risk”
“Caples swapped the word for Now, the word fix, for the word repair, and sales doubled instantly.”
“The worst words you can ever hear… ‘I think you’re all wrong’… a much more positive way of phrasing a question.”
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