“Make it obvious what you're the best first call for. Remember how ChatGPT gave its picks a role? Like best first call for a roof repair or replacement?”
♫
Said on Pod Position - Winning Google & AI Search
“Caples swapped the word for Now, the word fix, for the word repair, and sales doubled instantly.”
Under the Influence with Terry O'Reilly · Plop, Plop, Fizz, Fizz: How Companies Double Their Profits
Play from 7:28
7:28
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
Swapped the word "fix" for "repair" in a roofing product ad headline
sales doubled instantly
Said nearby on the same subject
“The headline changes from Rock Hills trusted plumbing experts to plumbing repair in Rock Hills, South Carolina.”
♫
Said on Pod Position - Winning Google & AI Search
“We have the possibility to look at the different products and see which ones is suffering less from inflation and swap in our menu one product for another”
♫
Said on Squawk Box Europe Express
“Making sure your ads aren't pointed to products that are out of stock”
LB
Leon Bart-Williams
eCommerce Podcast ·
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