“DTC is 90% of our sales. Retail is 10%. … aim for 50-50 DTC retail.”
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Said on Unit Economics
Whitney Rowell · Unit Economics · [Miracle Mama] Whitney Rowell
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aimed for a 50/50 split between DTC and retail revenue and invested in a head of digital for subscription strategy
50/50
“DTC is 90% of our sales. Retail is 10%. … aim for 50-50 DTC retail.”
“The disruptor for me was being really clear about, for example, new driver trainees coming in had to be a 50-50 split, a gender balance split”
“Debt recycling… $500,000 non-deductible mortgage, got 50K in savings… split it… now $450,000 and $50,000 and then go invest the 50K into shares… now you have $450,000 non-deductible debt and 50,000 tax deductible debt”
“They offered us a full, so they offered to match our consulting salaries plus a 50, 50 on rev split”
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