“I would like to be 50, 50... I’ve invested in head of digital to focus on our subscription strategy and our retention.”

Whitney Rowell · Unit Economics · [Miracle Mama] Whitney Rowell

Play from 20:14
20:14

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What was described

aimed for a 50/50 split between DTC and retail revenue and invested in a head of digital for subscription strategy

50/50

Said nearby on the same subject

“DTC is 90% of our sales. Retail is 10%. … aim for 50-50 DTC retail.”
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Said on TBPN
Business model 50% rev split; matching consulting salaries Share this moment

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