“What shouldn't change is the methodology, the process around how you're running your sales playbook ... you have to adapt your management style”

Charlotte Delafosse · Inside The Pipeline: B2B Sales and GTM · 21. Charlotte Delafosse, Regional Sales Director at Navan - From Four Seasons Hotels to Tech Sales, Cold Calling by Persona, and Why AI Won't Replace the Room

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What was described

Maintain the proven sales playbook methodology while adapting management style to individual reps

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“When I was a corporate sales manager ... the team constantly reviewed our written sales system we referred to as the playbook.”
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“My morning routine playbook, which actually what that playbook does is it collects the outputs of a lot of other playbooks and triggers other playbooks, which we can get into a little bit more. We call that stacking.”
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“We have a whatever the total percentage of payout is going to be. 30%… If your sales management team was better than your sales team, move a few points over towards the sales managers.”
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