“We competed against the likes of Marketo… by offering self-serve pricing, pricing ourselves below the competition, having an incredibly usable product, and offering expert customer service.”

“I take the asking price… subtract 40 %… that would be my offer price… train your agent to do that… submit a verbal offer”

“‘When I got onto page one competitors with really big budgets would just increase their budgets… I just thought, I'm not competing against them. So we don't do it.’”

“Don't buy anything unless it's 15 to 20% below that price. That's how you get equity without market appreciation”

“Price fell 36% internationally largely because China put Munjaro on the national reimbursement list”