“Programmatic advertising… advertisers who just want to reach particular kinds of audience… buying audiences in big buckets of content.”
♫
Said on Freakonomics Radio
“Our data is showing that ad costs are down by 40%... Now is an ideal time to expand your audience and build your list.”
Ryan Dice · Tony Robbins Podcast Daily · Creating business growth in any economic climate
Play from 2:21
2:21
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
Shift focus from revenue maximization to audience expansion by building the email list and running free content ads
ad costs down 40%
Said nearby on the same subject
“Run three or four of those a year, you could take that content, repurpose it into blog content, drip email content, PDF report contents, video content, podcast content”
♫
Said on Entrepreneurs on Fire
“So basically I asked them to shift their focus, right? So shift the focus to what can you do with this information that's presented to you? Does it, does it make sense? Does it add up? Can you put it together to assess an overall picture?”
KI
Katrina Imsland
Underwriting Evolved: A DUO Podcast ·
“Ten bucks a month gets you ad-free versions… we only make enough to do about 60% of our expenses with advertising… the other 40% is covered by club members… If we could get to 5%, we wouldn't need ads.”
♫
Said on Intelligent Machines (Audio)
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