“Jan paid these magazines for their subscriber lists and began to send these pockets of men packets of disks.”

Jan Brandt · Hyperfixed · How America Got Online

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11:47

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What was described

paid magazines for their subscriber lists and mailed AOL disks directly to those readers

Said nearby on the same subject

“Jan started striking deals with magazines where instead of getting their subscriber list, they would just package AOL disks with the magazine itself, gluing it to the front page like a perfume sample.”
JB
Jan Brandt
Hyperfixed ·
Growth tactic Share this moment
“I sent out a special mailing Wednesday, late morning, to all the subscribers of the Security Now podcast. I called it a flash alert.”
♫
Said on Security Now (Audio)
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“We thought our digital heart could take those book, those magazine hard copy books and make a digital life.”
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Said on Channels with Peter Kafka
Business model $2.7 billion; 325 million printed copies per year; 11 straight quarter… Share this moment
“I put up flyers and those brochures, like I'll go and drop them off to different businesses or mail them out”
MM
Marisa Mitchell
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