“Making more t-shirts and really clever mugs is not helping your launch.”
SM
Sissy Mecca
The Self Publishing Show ·
“Give them a choice of red t-shirt or blue t-shirt… once they make that choice, they’re more likely to show up.”
Kirby Hasseman · Human-First AI Marketing Podcast by Avenue9 · Hybrid Marketing & Delivering Marketing Joy with Kirby Hasseman
Play from 14:27
14:27
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
Offer a choice of merch (e.g., red t-shirt vs. blue t-shirt) to prospects who schedule a sales call
Said nearby on the same subject
“€2,000 for this T-shirt… I was too lazy to take it back.”
GH
Guy Haddleton
The SME Stream ·
“Claude was basically like, yeah, you need to stop… making more t-shirts and really clever mugs is not helping your launch.”
SM
Sissy Mecca
The Self Publishing Show ·
“The chances of finding more high value top 5% customers that are likely to buy a black t-shirt like increases triple fold because you're no longer just guessing.”
AL
Aaron Luxmoore Lexer
eCommerce Australia ·
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