Aaron Luxmoore, Lexer · eCommerce Australia · One Customer, Three Profiles: Building a Single Customer View with Lexer (Aaron Luxmoore)
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Feed top 5% first-party customers into Meta lookalike campaigns, increasing high-value prospect discovery triple-fold
3x increase in finding high-value customers
“Closing the first meeting with an assertive assumption rather than asking if the prospect has any questions increases the chances the prospect will schedule a second meeting”
“They basically found that after going through discovery, when presented with a master list of goals, 75% of the time, people change their top three goals.”
“…we have observability baked into our governance layer… we can see what users are putting in… we can identify high value workflows and then self-deploying agents”
“Say a prospect comes... at a price that's already below what you'd normally quote... 18 months later, that client is still on your books, still on that same custom setup, still paying the same discounted rate.”
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