The Economics of Everyday Things · 82. Chain Restaurant Recipes
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Negotiated custom one-pound lobster packaging by promising a supplier 40,000 lb per month
40,000 lb per month guarantee; switched from three-pound to one-pound packages
“Within two months, Relevance had me in the one or two spot… practice was getting around 10 new patients a month… Relevance had me around the 30 new patients per month… currently averaging about 40 new patients per month”
“We measure every lobster as we take it out of the trap. So when we pull a lobster out, we've got a little gauge tied to a lanyard on a belt around our waist.”
“Within two months, Relevance had me in the one or two spot... practice was getting around ten new patients a month, month two 30, currently about 40 per month.”
“In month two of the business, our customers already come from over 40 states from the U.S.”
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