“Give them a choice of red t-shirt or blue t-shirt… once they make that choice, they’re more likely to show up.”
KH
Kirby Hasseman
Human-First AI Marketing Podcast by Avenue9 ·
“We had metrics of ... the badges that we got. We were the Amazon's choice. We were Walmart's choice.”
Shelf to Scale · The $200 Amazon Test Every CPG Founder Should Run First
Play from 24:52
24:52
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What was described
Leveraged Amazon’s Choice and Walmart’s Choice badges as credibility signals when pitching to retailers
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