Will Francis · Human-First AI Marketing Podcast by Avenue9 · Learn Practical AI Skills for Marketing with Will Francis
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created a human-plus-AI trust score for his website (avenue9.com/trust) that grades pages based on human enjoyment rather than just schema or AI detection
“We created this system that was essentially like a trust score on customers to get a better understanding of like, could we give this customer an instant refund?”
“We do things like requiring a verified phone number from a trusted carrier just to increase the probability that we're dealing with real humans”
“If you go to the app store, you can look for an FAQ app that adds FAQ schema. I think there's one called Trusted Help Center. FAQ has a 5.0 rating. They do have a free plan.”
“There's huge tax implications on a discretionary trust that aren't there on a vulnerable person's trust or a disabled person's trust.”
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