“He asked me… why can I charge $65 on Amazon when all my competition charges $45? … People learn about his product on TikTok Shop… builds brand equity.”
SN
Scott Needham
The CPG Guys ·
eCommerce Australia · Building a Sports Nutrition Brand on a $30K House Deposit - Maple Movement Founder Dan McDonnell
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wrote down about 30 bike shops in Brisbane and went door-to-door to pitch the brand
30 bike shops
“He asked me… why can I charge $65 on Amazon when all my competition charges $45? … People learn about his product on TikTok Shop… builds brand equity.”
“We basically wrote a list down of the best entrepreneurs in beauty that we could think of and approached every single one of them and just went, would you help donate some time and give your insight, feedback and experiences? And pretty much every one of them said yes.”
“Brisbane's total listings were sitting about 40% below the five-year average. Our most recent data is pointing to about 8%, I think, above.”
“Alex ... wrote them these hilarious emails, like super personalized, gave them sh** about where they went to school, because ... labels ... were uninspiring. So they were really receptive”
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