“Alex ... wrote them these hilarious emails, like super personalized, gave them sh** about where they went to school, because ... labels ... were uninspiring. So they were really receptive”

All-In with Chamath, Jason, Sacks & Friedberg · Jake Paul & The Chainsmokers: Turning Fame into Funds, Jake Enters Politics? & Venture Bubble Signs

Play from 26:30
26:30

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What was described

Sent highly personalized emails to college-aged blog writers, referencing their school and adding humor, to pitch remix collaborations

Said nearby on the same subject

“We went from ... obscure to having ... 30 number ones on that site, because we were remixing the right thing, and he was ... personalized emails”
♫
Said on All-In with Chamath, Jason, Sacks & Friedberg
Growth tactic 30 number-ones on Hype Machine in the first year Share this moment
“We have folks that are scraping clinical trials websites… or scraping firms that have active litigation matters… using Lightfield enrichment to connect those people to companies… sending highly tailored personalized emails”
♫
Said on This Week in Startups
Why it worked Share this moment
“I am the person who has voluntarily signed up to get every new television ad in every congressional race emailed to me.”
♫
Said on The Daily
How they work hundreds Share this moment
“One person's official responsibility… can create a household cyber security checklist and put it in their own personal calendar to get an email notification once a year”
MP
Mike Piper
The Long View ·
Business model Share this moment

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