“He asked me… why can I charge $65 on Amazon when all my competition charges $45? … People learn about his product on TikTok Shop… builds brand equity.”

Scott Needham · The CPG Guys · SmartScout's Scott Needham - Understanding Categories Worth Pursuing on Amazon Marketplace

Play from 18:53
18:53

Audio streams from the publisher’s own feed. Verbatim does not host or copy it.

What was described

Claims a product can command a higher Amazon price ($65 vs $45) if it has TikTok Shop brand equity

$65 vs $45

Said nearby on the same subject

“Our data shows… brands that have a successful TikTok Shop, they're growing five times faster on Amazon.”
♫
Said on The CPG Guys
Hard number 5x faster growth Share this moment
“When the price has gone up somewhere around 80% is what we calculated from the start of the year, that's going to make a big impact. If you took that 80% higher diesel price and put it across your entire crop year, that's somewhere between $15 to $20 an acre higher.”
♫
Said on Podcasts - RealAgriculture
Hard number 80% diesel price increase; $15-20 per acre higher cost Share this moment
“We're going to invent a product that sells for exactly $100. And this is actually a really good TikTok shop product because it has 70% gross margins, meeting our landed product cost is $30”
JW
Jordan West
The Unofficial TikTok Shop Podcast with Jordan West ·
Business model $100 sale, $30 product cost, 70% gross margin Share this moment
“I’m typically pricing cash flows… the pricing exercise has been very similar… higher component of underwriting and qualitative assessment.”
HW
Hans Wildens
Exchanges ·
How they work Share this moment

Moments like this, every Monday

The strongest new moments on your topics, in the speakers' own words. Free for three topics.

No card. No password. One-click unsubscribe.

Track a competitor?

Pro watches up to 25 names or phrases and emails you the morning after they are said.

See Pro, $29 a month

Verbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.