“Our data shows… brands that have a successful TikTok Shop, they're growing five times faster on Amazon.”
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Said on The CPG Guys
Scott Needham · The CPG Guys · SmartScout's Scott Needham - Understanding Categories Worth Pursuing on Amazon Marketplace
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Claims a product can command a higher Amazon price ($65 vs $45) if it has TikTok Shop brand equity
$65 vs $45
“Our data shows… brands that have a successful TikTok Shop, they're growing five times faster on Amazon.”
“When the price has gone up somewhere around 80% is what we calculated from the start of the year, that's going to make a big impact. If you took that 80% higher diesel price and put it across your entire crop year, that's somewhere between $15 to $20 an acre higher.”
“We're going to invent a product that sells for exactly $100. And this is actually a really good TikTok shop product because it has 70% gross margins, meeting our landed product cost is $30”
“I’m typically pricing cash flows… the pricing exercise has been very similar… higher component of underwriting and qualitative assessment.”
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