“A very famous piece of advice around creativity... kill your darlings... the weirdest ones, the things that don't belong together is a shortcut to your voice.”

“She said you find as many places as you can of other people saying that person's name… if you say it fast and with confidence, people will believe that your version is correct.”

“Train your mind to say something over and over again… I can handle this… then when something tries to pull your consciousness into negativity, you’ll find it’s still going on because it’s a habit.”

“It could take six months. It could take nine months. ... when you're doing hard things especially, it's important to keep in mind that you need time to really adjust and get settled in and feel comfortable.”

“Benchmarking is very powerful, especially to identify friction, slow pages, unnecessary checkouts… you want to benchmark the friction or the basic hygiene stuff, but you want to protect what makes you unique.”