Afford Anything | Get Smarter With Money · Steve Jobs Hated the Name “Genius Bar.” How He Came Around, with Ron Johnson
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Chose mall locations for Apple Stores to reach the 95% of people who had never bought an Apple product
95%
“If we don't go to malls, people will have to get in their car and drive 10 miles to go to an Apple store… If we're in the mall, they have to walk 10 feet out of their way.”
“When he came back to Apple… his philosophy was that Apple… should produce four products. The product should look nice… and they should be easy to handle.”
“For Apple right now, it's still on test flight only, because the Apple gods have denied us publication on the main App Store ... you can get the apps on whitenoise.chat and install them.”
“We’re paying rent. That's our advertising... 7,000 people visit the Apple Store... we sold maybe 100 iBooks.”
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