“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”
CM
Claire Murphy
The Solo Bureau ·
“We’re paying rent. That's our advertising... 7,000 people visit the Apple Store... we sold maybe 100 iBooks.”
Afford Anything | Get Smarter With Money · Steve Jobs Hated the Name “Genius Bar.” How He Came Around, with Ron Johnson
Play from 51:29
51:29
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
opened Apple Store with no paid advertising, relying on mall foot traffic and rent as advertising
7,000 visitors on opening day; ~100 iBooks sold
Said nearby on the same subject
“Programmatic advertising… advertisers who just want to reach particular kinds of audience… buying audiences in big buckets of content.”
♫
Said on Freakonomics Radio
“Ten bucks a month gets you ad-free versions… we only make enough to do about 60% of our expenses with advertising… the other 40% is covered by club members… If we could get to 5%, we wouldn't need ads.”
♫
Said on Intelligent Machines (Audio)
“Do you guys spend a lot of money on traditional advertising? Zero.”
♫
Said on TBPN
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