“They had what was called upper class and this is first class treatment at a business class price … chauffeur driven to the airport … better food … friendly cabin crew”

“I stopped drinking at 21, never bought bags, never upgraded to a fancy car, I hate paying for business class - I’ll go economy.”

“Moving too fast... cut staff right away and they raise prices before they do anything to better the service... we try to do the opposite and we invest in the people first”

“They can reward you with those business and first-class flights which really have a sort of 10 times multiplier on the economic value”

“We competed against the likes of Marketo… by offering self-serve pricing, pricing ourselves below the competition, having an incredibly usable product, and offering expert customer service.”