“‘I’m going to have two Happy Meals… he goes, well, no, look, oh, you’re Jay Leno… the manager comes out… normally we only allow one Happy Meal…’”

“Ask happy customers for reviews. Join your industry association. Get involved locally. Ask suppliers and partners whether they'd be happy to list you on their website.”

“He said, “We have the Jay Leno watch we actually put out. It sold out three times, we’re on our third or fourth printing.”

“I do two minutes of belly breathing before my two main meals... switches from chest breathing to slow breathing into your belly, dials down that stress response.”

“We try to make those jobs as great as possible… hire two people that are absolutely happy… they will tell their other friends… we have hired so many people that way.”