“‘If you've got a small budget, put it all in one channel… you can scale Meta ads fairly significantly before needing to add any other channels.’”

Meta Ads: Under the Hood · Rejecting discount culture & navigating copycat brands with Denise Dunn

Play from 27:52
27:52

Audio streams from the publisher’s own feed. Verbatim does not host or copy it.

What was described

Concentrated entire ad budget on Meta ads instead of spreading thin across Google, TikTok, etc.

Said nearby on the same subject

“We started Google Ads four months ago… £1,200 on ads, £300 to the ad manager… and actually, that's been really good.”
♫
Said on James Sinclair's Business Broadcast
Why it worked £1,200 ads, £300 management fee, 4 months running Share this moment
“‘Our website is set up that depending on your location, you will see what is available… same with our Google and meta advertising - location specific.’”
DB
Daily Blooms
Add To Cart: Australia’s eCommerce Show ·
How they work Share this moment
“The third, you have made Meta ads account. That you have made.”
RK
Rahmat Kazi
Learn Local E-commerce In Pakistan - E-commerce Podcast by Deployers in Pakistan. ·
“Ten bucks a month gets you ad-free versions… we only make enough to do about 60% of our expenses with advertising… the other 40% is covered by club members… If we could get to 5%, we wouldn't need ads.”
♫
Said on Intelligent Machines (Audio)
Business model $10/month; 40% of expenses covered; target 5% audience share Share this moment

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