“Phase one is like, how can you get sales in? Phase two… build out your car and infrastructure. Phase three… scaling without exploding the engine.”
CM
Clay Mosley
Freelance to Founder ·
Jean-Christophe Pitié · The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX · Contentsquare's Jean-Christophe Pitié on measuring CX when the visitor is an AI agent
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Moved the team from an “adoption” phase to an “automation” phase, using AI agents to automate marketing tasks
“Phase one is like, how can you get sales in? Phase two… build out your car and infrastructure. Phase three… scaling without exploding the engine.”
“It takes about someone five to six minutes to go through each issuing organizations... we automated that entire process and turn it into a few seconds of tasks using AI technology.”
“We need to be looking at how we keep all the muscles on both sides of the phase, relaxed, supple and ready for that next phase… when we do get movement, we're ready to start with small and precise movements, not strength”
“This framework is 90 days minimum, ideally 180 days… Phase one… weeks one through three is really about alignment… Phase two… two-month period… you’ll have a little bit of both… then money conversations”
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