“We are moving into the automation and how do we use agents to automate some of the marketing tasks… we are getting more structure versus the chaotic… adoption phase.”

Jean-Christophe Pitié · The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX · Contentsquare's Jean-Christophe Pitié on measuring CX when the visitor is an AI agent

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What was described

Moved the team from an “adoption” phase to an “automation” phase, using AI agents to automate marketing tasks

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