“You can create a story that says like, Oh, there's a group of 5 million women in the U S that like faith programming and you can spend a million dollars and you can make money on it.”

The Global Leadership Podcast · Ep 223: What If You're Waiting Too Long to Decide? (with Kelly Merryman Hoogstraten)

Play from 28:45
28:45

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What was described

argue that data can be used to fabricate a story about a 5 million-woman market for faith programming, leading to mis-allocation of dollars

5 million women

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