“No, this has been primarily sponsor funded. ... the way these teams ... sponsorship revenue is the main generator”
♫
Said on Boardroom with Rich Kleiman
Malcolm Gladwell · Other People's Business · Bestselling Author Malcolm Gladwell on the Business of Storytelling
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“No, this has been primarily sponsor funded. ... the way these teams ... sponsorship revenue is the main generator”
“I spoke to the organizer and said, hey, listen, why don't you monetize those moments? You know, you can probably sell a sponsorship where people can ride with him in the motorcade from the airport to the venue.”
“The $60 million paragraph that was added to advertisements that I ran that added $60 million in sales”
“We don't, we don't take a percentage of your ad spend. You just pay a subscription fee. You could put as much advertising dollars as you want through our platform.”
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