“The money comes from ads and sponsorships. Yeah. Primarily.”

Malcolm Gladwell · Other People's Business · Bestselling Author Malcolm Gladwell on the Business of Storytelling

Play from 19:29
19:29

Audio streams from the publisher’s own feed. Verbatim does not host or copy it.

What was described

monetize narrative podcasts primarily through ads and sponsorships

Said nearby on the same subject

“No, this has been primarily sponsor funded. ... the way these teams ... sponsorship revenue is the main generator”
♫
Said on Boardroom with Rich Kleiman
Business model Share this moment
“I spoke to the organizer and said, hey, listen, why don't you monetize those moments? You know, you can probably sell a sponsorship where people can ride with him in the motorcade from the airport to the venue.”
RD
Richard Dolan
Creative Entrepreneur: A Podcast For Business Growth and Trending News ·
How they work Share this moment
“The $60 million paragraph that was added to advertisements that I ran that added $60 million in sales”
♫
Said on Entrepreneurs on Fire
Why it worked $60 million in sales Share this moment
“We don't, we don't take a percentage of your ad spend. You just pay a subscription fee. You could put as much advertising dollars as you want through our platform.”
CV
Clara Voss
eCommerce Fastlane: Shopify Growth Strategies - Where AI Efficiency Meets Human Connection ·
Business model Share this moment

Moments like this, every Monday

The strongest new moments on your topics, in the speakers' own words. Free for three topics.

No card. No password. One-click unsubscribe.

Track a competitor?

Pro watches up to 25 names or phrases and emails you the morning after they are said.

See Pro, $29 a month

Verbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.