“Saying no to the wrong clients is how you end up saying yes to the right ones. Every single hour you spend accommodating someone who shouldn't be your client is an hour you're not spending on someone who should be.”

“They were training their executives to say I was wrong… if you're not willing to say you were wrong you can't be right”

“Advice was like, look, if you're getting invited on a podcast, say yes… to get the backlink, right? … you’re going to get cited more”

“He took me to dinner… you should send an email every month… they’ll say no every month until they say yes.”

“One’s an MSP server which is a rules engine… all commands from all AI chatbots go into this and the rule says yes that’s allowed or no that’s not allowed.”