“If you get a 25% conversion rate… if I want one new client… I just have to call… four clients. If I need 10 new clients… 40 potential clients.”

Preston Lee · Freelance to Founder · Pick a Tactic... Any Tactic.

Play from 15:23
15:23

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What was described

Calculated required outreach based on a 25% conversion rate

25% conversion → need 4 calls to land 1 client; 40 calls for 10 clients

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