“I put in place a dashboard where I look at all these three KPIs and attract success and progress across these different KPIs.”

Jean-Christophe Pitié · The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX · Contentsquare's Jean-Christophe Pitié on measuring CX when the visitor is an AI agent

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10:57

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What was described

Created a dashboard that tracks three separate KPIs: content access for AI crawlers, human conversion rates, and agent task-completion rates

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