“We run a very simple… services business… charge people for tutoring, one-on-one human tutoring… per session rates, session packs, unlimited access”
“I put in place a dashboard where I look at all these three KPIs and attract success and progress across these different KPIs.”
Jean-Christophe Pitié · The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX · Contentsquare's Jean-Christophe Pitié on measuring CX when the visitor is an AI agent
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What was described
Created a dashboard that tracks three separate KPIs: content access for AI crawlers, human conversion rates, and agent task-completion rates
Said nearby on the same subject
“It was better for engagement KPIs, but it wasn't necessarily better for conversion KPIs… it came back to revenue.”
“The AI allows it… a very engaging two-way conversation… if we have a good member experience, we have a higher retention rate of our members”
“Full funnel conversion rate... was 10.4 percent”
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