“So we built this app called BMO, we meaning, like, Benjamin and Jason and other folks on my team.”
Emily Border · GTM Live · B2B Brand Awareness: Beyond Demand Capture & Bringing Leadership Along - with Emily Border
Play from 40:20
40:20
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What was described
built an internal app called BMO to connect event requests, tactics, and spreadsheets
Said nearby on the same subject
“I have an app. Everything about us is called Connect My Brain. And we have an app that really is designed. It's a free app where you can find out what is my child supposed to be doing when.”
“You have the spreadsheets linked in the book so that if people aren't want to take the app and software route, they can just take a pre-made spreadsheet”
“Amber is the only app that has a private key to my Noster accounts… can be plugged in to power and Wi-Fi… will serve any signature request or decryption request”
“I call every possession on offense, every possession on defense. You know, I'm handling substitution pattern. You're making adjustments to the other team's tactics.”