“‘I flicked it to him, like literally two sentences… it hit the spot in terms of increased risk, reduced risk, at a lower cost… the meeting happened.’”

Cyber Go-To-Market Talk | Cybersecurity B2B Sales, Marketing & Revenue Growth · How to Sell to the CISO: David Gee, who is a ... CISO

Play from 11:27
11:27

Audio streams from the publisher’s own feed. Verbatim does not host or copy it.

What was described

when reaching out to a large Australian company, he sent a two-sentence message that framed a business problem tied to risk reduction and cost savings

Said nearby on the same subject

“When we do packaging reduction, we do that because it's the right thing for the environment. It's also cost reduction in the business”
TM
Thrive Market Nick Green
How I Built This with Guy Raz ·
How they work Share this moment
“A large hospital reached out to us in January 2024 and asked to partner… they had ended our contract with a large formula company and want to support more moms postpartum.”
WR
Whitney Rowell
Unit Economics ·
Growth tactic Share this moment
“A few extra weeks could be a large reduction of risk; longer pauses become awkward because risk may not fall fast enough”
♫
Said on The a16z Show
Contrarian take Share this moment
“We give each trader the maximum risk points he can risk per a cycle… when the trader is at base, like at zero, he starts slow… as he's going into some winning streaks… he can increase the risk… we go to a certain point of risk points, and then we reset the cycle”
SM
Simon Mach MyCryptoParadise
Risk Management Show ·
How they work Share this moment

Moments like this, every Monday

The strongest new moments on your topics, in the speakers' own words. Free for three topics.

No card. No password. One-click unsubscribe.

Track a competitor?

Pro watches up to 25 names or phrases and emails you the morning after they are said.

See Pro, $29 a month

Verbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.