“When we do packaging reduction, we do that because it's the right thing for the environment. It's also cost reduction in the business”
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Thrive Market Nick Green
How I Built This with Guy Raz ·
Cyber Go-To-Market Talk | Cybersecurity B2B Sales, Marketing & Revenue Growth · How to Sell to the CISO: David Gee, who is a ... CISO
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when reaching out to a large Australian company, he sent a two-sentence message that framed a business problem tied to risk reduction and cost savings
“When we do packaging reduction, we do that because it's the right thing for the environment. It's also cost reduction in the business”
“A large hospital reached out to us in January 2024 and asked to partner… they had ended our contract with a large formula company and want to support more moms postpartum.”
“A few extra weeks could be a large reduction of risk; longer pauses become awkward because risk may not fall fast enough”
“We give each trader the maximum risk points he can risk per a cycle… when the trader is at base, like at zero, he starts slow… as he's going into some winning streaks… he can increase the risk… we go to a certain point of risk points, and then we reset the cycle”
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