“A CMO gets about six months to hit the marks or otherwise they're hitting the street”

Barry LaBov · Build a Better Agency Podcast · Episode 574 The Power of Differentiation and Agency Growth with Barry LaBov

Play from 42:17
42:17

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What was described

State that a CMO typically has six months to hit performance targets or lose their job

6 months

Said nearby on the same subject

“I typically do either three or six months of operating expenses and debt service.”
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Jason Williams
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“‘...our clients are taking, they’re deferring their tax payments for longer… instead of a month or two or six months, that period has really grown.’”
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How they work 12 months of income (host’s target) Share this moment
“Wage insurance… you lose your job and then you have to go to a lower wage job… that to me is a good use of wage insurance”
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Kathryn Anne Edwards
The Weekly Show with Jon Stewart ·
Why it worked Share this moment

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