“I feel very confident in how we're doing it because we've hired experts to help us go do that.”

“We build evaluation tools that take expert data sets, expert rubrics, and translate them into a tool that you can actually run to help score what AI is generating”

“External materials. Supporting publications or alternative views from external parties, competitor information are very helpful for the board members.”

“AI sits at top of all the data points… can correlate each of them… help with smart and intelligent RCA”

“They manage a modular global team of external agencies, making sure that creative, paid media, and analytics all play the exact same tune.”