“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”
CM
Claire Murphy
The Solo Bureau ·
Dental Digest Podcast with Dr. Melissa Seibert · Dental Marketing That Works in 2026 with Stephen Taylor of Delmain
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focused exclusively on SEO (no paid ads) for six months
patient opportunities increased >20% (organic search)
“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”
“Ten months ago, his company, Eller Industries, paid more than $750,000 for an exclusive window of time to acquire the Indian brand at a full asking price of $20 million.”
“Ten bucks a month gets you ad-free versions… we only make enough to do about 60% of our expenses with advertising… the other 40% is covered by club members… If we could get to 5%, we wouldn't need ads.”
“What does it cost? It starts at about $300... you could pay back the unit in six months and then just get paid to commute.”
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