“The cost of acquisition for a customer has gone down as much as 50% to 95% … we’re doubling our ad spend”
♫
Said on Tony Robbins Podcast Daily
“In the beginning I was the sole lead source because it was free I would promote it and we would generate leads and now we had a customer acquisition cost of zero”
Afford Anything | Get Smarter With Money · My Bank Account Hit Zero ... Then I Got Rich -- with Jaspreet Singh of Minority Mindset
Play from 49:19
49:19
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
launched subscription-based research tools and market briefs and initially acquired all customers by personally promoting the free product, resulting in a customer acquisition cost of $0
CAC = $0
Said nearby on the same subject
“My partner… runs all our paid socials and our CPC and all the digital activation side, which is our number one customer acquisition channel”
GM
Gemma Mills JOMO Club
eCommerce MasterPlan ·
“We took our main flagship product, Digital Marketer Lab, and we just made it free. We had over 60,000 people sign up for free accounts... if it's just two or 3%, it's going to wind up being the single best promotion we've ever done.”
RD
Ryan Dice
Tony Robbins Podcast Daily ·
“With online businesses, you have to have a large enough AOV… that you can invest in your customer acquisition costs.”
♫
Said on True Wealth: money & business podcast
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